In this method only one leaflet is delivered
and therefore there is flexibility in choosing the areas, or postcode sectors
or streets for leaflet delivery.There are millions of households in the UK and
only a part of will be the target of a company doing door drop leaflet delivery campaigning. So targeting the correct
demography is very important in this type of campaigning. It is a badidea to
sprinkle the marketing literature and wait hoping for good results. Leaflets
can be costly also and therefore it is essential to do proper door drops delivery so that the desired
results are achieved without much difficulty.
No competition takes place on the door. The
householder needs to read only one leaflet, if at all he feels like reading.
Not rigid: Solus door drop leaflet delivery distribution agents can choose their
dates of distribution according to their choice as they have to deliver only
one leaflet.In the Share plan door drops
system, the distributing person will be compelled to wait till the delivery
date of other leaflets to make it more convenient and easy for him.
Solus distribution is still more expensive
than share plan distribution. But companies have to consider other benefits of
this system and bear the extra cost with pleasure. Main consideration should be
how much it is worth and not how much it is costing.
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