In this method only one leaflet is delivered and therefore there is flexibility in choosing the areas, or postcode sectors or streets for leaflet delivery.There are millions of households in the UK and only a part of will be the target of a company doing door drop leaflet delivery campaigning. So targeting the correct demography is very important in this type of campaigning. It is a badidea to sprinkle the marketing literature and wait hoping for good results. Leaflets can be costly also and therefore it is essential to do proper door drops delivery so that the desired results are achieved without much difficulty.
No competition takes place on the door. The householder needs to read only one leaflet, if at all he feels like reading.
Not rigid: Solus door drop leaflet delivery distribution agents can choose their dates of distribution according to their choice as they have to deliver only one leaflet.In the Share plan door drops system, the distributing person will be compelled to wait till the delivery date of other leaflets to make it more convenient and easy for him.
Solus distribution is still more expensive than share plan distribution. But companies have to consider other benefits of this system and bear the extra cost with pleasure. Main consideration should be how much it is worth and not how much it is costing.
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